Speaking
Talks and workshops: ideas worth sharing, lessons worth learning.
I speak about growth, operations and technology from inside real businesses. Everything I bring to a room comes from work I have done.
Topics
Two speaking tracks, one source: the work.
These are the directions I am developing talks and workshops in. Each one can be shaped to your audience and your time slot.
Talk topics: Business & Technology
- What Executives Get Wrong About SEO: decision-making, leadership and organic growth.
- AI, SEO and the Future of Business Visibility.
- From Business Problems to Software Products.
- What Running Businesses Teaches You About Growth.
- Good for
- Executives, marketing leaders, founders and business owners.
- What the room takes away
- A clearer view of what search needs from leadership.
- Better questions to ask a team or an agency.
- A way to look at an operating problem as a possible product.
Talk topics: Creative Entrepreneurship
- The Business Behind the Creative: moving from practitioner to operator.
- SEO for Photographers: visibility that produces business outcomes.
- Contracts, Systems and Sustainable Studio Operations.
- How Creative Business Problems Become Technology Products.
- Good for
- Photographers, videographers and other owners of creative businesses.
- What the room takes away
- The operating habits behind a studio that lasts.
- How to be found by the clients you want.
- Where systems and clear agreements prevent problems. Lived experience, not legal advice.
For your program
Speaker bio.
Written in the third person, ready to copy.
Cristobal Varela is an entrepreneur, growth strategist and author. He is Strategic Partner at Link Socially, works in operations and leadership at IAZ Photo Studio, and builds software products including ShutterTerms. He is the author of What Executives Get Wrong About SEO.
What to expect
What to expect from a talk: practical, specific and honest.
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Talks built on real examples.
I talk about decisions I made and what they cost, in businesses I work in or run.
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Sessions that leave something to use on Monday.
Each session is built around a few things the room can do next, not a list of trends.
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A speaking track that is still growing.
Speaking is a newer part of my work. Recordings and an event history will be added here as they happen.
Speaking
Planning an event or a workshop?
Tell me about your audience, your date and what you want people to leave with.
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