Books

The books I write to make the work teachable.

Writing makes me check what I think I know. One book is published. Another is being written.

Published

Cover of the book What Executives Get Wrong About SEO

Published

The SEO Trilogy, Book I

What Executives Get Wrong About SEO

The Hidden Reason Companies Fail

A book for the leaders who fund, hire for and judge search work. It argues that SEO fails when it is managed as a tactic, and works when leadership treats it as a growth strategy.

Written for

  • Business owners
  • Marketing leaders
  • Startup founders
  • Executives who want to understand SEO at a strategic level
About the book

In progress

Working titleManuscript in progress

The Photographer I Didn't Want to Be

A personal and entrepreneurial story from my years in photography, and what they taught me about running a business. It is still being written.

The title may change. There is no cover, release date or purchase link yet.

Why I write

Why I write: for the person who has to decide on Monday.

I write for readers who carry the decision: the owner, the founder, the executive. They do not need more tactics. They need a clear picture and the right questions.

Everything in my books comes from work I have done or decisions I have had to make. When I have not lived it, I leave it out.

See the speaking topics Read Insights

Media and books

Want to talk about the books?

Interviews, podcasts and questions about either book are welcome.

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