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Technical SEO Services

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Technical SEO Services

Technical SEO Services are the backbone of every high-performing website. At Cristobal Varela, a technical SEO consultant and agency, I help businesses identify and fix the hidden technical issues that prevent their websites from reaching top rankings. From site audits to ongoing optimization, my technical SEO company approach ensures your site is built for long-term growth.

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SEO OPTIMIZING

What is Technical SEO?

Technical SEO is the process of optimizing the technical foundation of your website so search engines can crawl, index, and understand it properly. Unlike content-focused strategies, technical SEO services focus on improving speed, structure, mobile usability, and security—factors that directly influence rankings and user experience.

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Technical SEO Audit Service

Before making improvements, I start with a comprehensive technical SEO audit service. This audit uncovers site errors, crawl issues, speed bottlenecks, and structural weaknesses. With clear reporting and actionable recommendations, I help you prioritize fixes that deliver the strongest impact on rankings and performance.

“As an organic SEO consultant, I bring the expertise of a full team with the focus and dedication of one person — driving growth that lasts.” – Cristobal Varela

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Comprehensive Local SEO Optimization

Our Technical SEO Services

We offer a wide range of Technical SEO services, tailored to meet the needs of both local businesses and larger enterprises. Here’s what we cover:

Crawlability & Indexability

As a technical SEO agency, we ensure your site architecture and robots.txt are fully optimized, Ensuring your website is crawlable and indexable is essential for improving visibility:

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Robots.txt File Optimization:

We review and optimize your robots.txt file to guide search engines toward the pages that matter most, while blocking private or irrelevant content.

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XML Sitemap Creation:

Our team creates optimized XML sitemaps, submitting them to Google Search Console and Bing Webmaster Tools to ensure that all important pages are indexed.

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Crawl Budget Management:

By streamlining your website structure, we ensure that search engines use their crawl budget efficiently, focusing on valuable content rather than unnecessary pages.

Website Architecture and Structure

Your website’s architecture directly impacts how search engines understand and rank your content:

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Logical URL Structure:

We ensure your URLs are concise, descriptive, and organized into logical categories that align with SEO best practices.

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Internal Linking:

We optimize your internal linking structure to improve site navigation for both users and search engines, ensuring page authority is distributed effectively.

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Canonicalization:

By Using canonical tags, we prevent duplicate content issues and help search engines identify the primary version of each page.

Mobile Optimization

Our technical SEO services include responsive design and Core Web Vitals improvements for mobile users

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Mobile-Friendly Design:

We optimize your website for mobile devices, ensuring a responsive design that adapts seamlessly to various screen sizes.

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Core Web Vitals for Mobile:

We focus on key metrics like First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) to improve mobile performance.

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AMP Implementation:

For businesses that rely on fast load times, we implement Accelerated Mobile Pages (AMP) to deliver faster, more lightweight mobile pages.

Page Speed and Performance

Site speed is a crucial ranking factor, and we’re here to help you optimize it:

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Site Speed Optimization:

We implement techniques like caching, image compression, and minifying CSS/JavaScript to ensure your pages load faster.

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Core Web Vitals:

Our focus on improving Google's Core Web Vitals ensures better performance in terms of LCP, FID, and CLS, leading to a smoother user experience.

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CDN (Content Delivery Network):

We set up CDNs to distribute your content globally, reducing load times for users no matter where they are located.

HTTPS and Site Security

Website security is now a significant ranking factor, and we make sure your site is safe:

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SSL Certificate Installation:

We ensure that your website is secure with HTTPS by implementing valid SSL certificates, which search engines prioritize.

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Security Audits:

Regularly reviewing your website for potential vulnerabilities ensures that your site is protected against malware, spam injections, and unauthorized content changes.

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Mixed Content Issues:

We identify and fix any instances where non-secure content is mixed with secure pages, ensuring full HTTPS compliance.

Structured Data and Schema Markup

Enhance your website's search results with structured data:

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Schema Implementation:

We implement structured data, including schema.org, to enable rich snippets in search results, like reviews, product information, and breadcrumbs.

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Local Business Schema:

For local businesses, we apply local business schema to improve visibility in local search results.

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Product Schema:

For e-commerce websites, we implement product schema to display pricing, availability, and ratings directly in search results.

Handling Duplicate Content

Avoiding duplicate content is essential for maintaining SEO health:

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Canonical Tags:

We use canonical tags to signal the preferred version of your content to search engines, avoiding duplicate content penalties.

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301 Redirects:

Our team implements 301 redirects to consolidate outdated or duplicate content, preserving your SEO value.

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Parameter Handling:

We manage URL parameters to prevent issues caused by tracking or sorting parameters that could result in duplicate pages.

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Core Web Vitals Optimization

Google’s Core Web Vitals are essential for ranking:

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Largest Contentful Paint (LCP):

We optimize the load time of the largest elements on your page, improving the overall user experience.

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First Input Delay (FID):

By reducing JavaScript execution time, we enhance site responsiveness, particularly for mobile users.

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Cumulative Layout Shift (CLS):

We minimize unexpected layout shifts by preloading key assets and optimizing image sizes.

International SEO (if applicable)

If your business has a global reach, we optimize for international search engines:

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Hreflang Tags:

We implement hreflang tags to help search engines serve the correct language and regional version of your pages.

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International URL Structure:

We structure your URLs for international SEO, whether you use subdirectories or subdomains.

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Geo-Targeting:

We use Google Search Console to target specific countries, ensuring your content reaches the right audience.

Server & Hosting Optimization

Your website’s performance is influenced by its server and hosting environment:

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Server Response Time (TTFB):

We optimize server settings to reduce Time to First Byte (TTFB), improving response times.

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Hosting Performance:

Whether upgrading to dedicated servers or switching to cloud hosting, we help optimize your hosting environment for faster load times and better uptime.

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GZIP Compression:

Implementing GZIP compression reduces file sizes, speeding up your website’s load time.

Managing Crawl Errors

Fixing crawl errors is key to maintaining search engine accessibility:

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Server Errors (5xx):

We monitor and fix server-side errors that can block search engines from accessing your content.

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404 Errors:

We regularly check for broken pages and implement 301 redirects to relevant content, preventing 404 errors from hurting your rankings.

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Redirect Chains and Loops:

By identifying and resolving redirect chains and loops, we streamline the crawl process for search engines.

Google Search Console & Bing Webmaster Tools

Tracking performance and resolving errors is critical to ongoing SEO success:

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Setup and Configuration:

We configure Google Search Console and Bing Webmaster Tools to track your site's performance and fix indexing issues.

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Crawl Error Reports:

Regular monitoring of crawl error reports allows us to address any issues that arise, ensuring your site remains optimized for search engines.

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Index Coverage Issues:

We resolve index coverage issues, ensuring that the right pages are being indexed.

Canonicalization and URL Parameters

Proper canonicalization and parameter management prevent duplicate content:

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Canonical Tags:

We make sure your canonical tags are set up correctly, consolidating multiple versions of the same content.

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Parameter Handling:

Through Google Search Console, we manage dynamic parameters to prevent search engines from indexing duplicate content.

Fixing Site Errors

Resolving site errors keeps your SEO health in check:

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404 Pages:

We address broken links by restoring pages or redirecting users to relevant content.

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Soft 404 Errors:

Soft 404s can confuse search engines. We fix these errors by identifying and addressing pages that offer no content but return a 200 status.

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Orphaned Pages:

We find and address orphaned pages to ensure they’re properly linked and discoverable by search engines.

Monitoring and Reporting

Regular monitoring is key to ongoing SEO success:

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Ongoing Technical Audits:

We perform regular technical SEO audits to identify and fix issues before they impact your rankings.

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Performance Monitoring:

Using tools like Google Lighthouse, PageSpeed Insights, and GTMetrix, we continuously monitor your site’s performance.

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Server Log Analysis:

Analyzing server logs helps us understand how search engines are crawling your site and detect potential issues.

Why Us

Why Choose Cristobal Varela as Your Technical SEO Consultant?

Working with me means you’re not just hiring another technical SEO company—you’re partnering with an experienced technical SEO consultant who personally oversees every strategy. While I lead the technical roadmap, I also collaborate with specialists when a project requires deeper expertise, ensuring your business gets complete, professional service.

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Start Growing My Organic Traffic

Work with Cristobal Varela, an expert organic SEO consultant who delivers the results of a full in-house team to grow your traffic and rankings.

Make Appointment
480-790-9091

Get Started with Technical SEO Services Today

Looking for a technical SEO agency that actually improves your rankings and site performance? Let’s start with a technical audit and create a tailored plan for your business. Contact me today for a free consultation.

Contact Agency
Technical SEO refers to the process of optimizing a website’s backend elements to ensure that search engines can easily crawl, index, and rank its pages. It is important because it addresses issues that impact site performance, such as site speed, mobile-friendliness, and crawlability, which are critical for improving search rankings and user experience.
Technical SEO improves website performance by optimizing key elements like site speed, mobile responsiveness, and site architecture. By fixing technical issues such as slow loading times, broken links, and improper indexing, it enhances both user experience and search engine accessibility, leading to higher rankings and better organic traffic.
Technical SEO addresses a wide range of issues, including crawlability, indexing errors, site speed, duplicate content, mobile optimization, schema markup, SSL security, and sitemap structure. By resolving these issues, it ensures that search engines can effectively understand and rank your website.
Technical SEO is typically the responsibility of SEO specialists and web developers who collaborate to ensure that a website is optimized for search engines. The SEO specialist identifies issues, while the web developer implements technical fixes to improve site performance.
For local businesses, technical SEO can ensure that their website is optimized for local searches by improving mobile performance, adding local schema markup, and ensuring fast page load times. These optimizations help local businesses rank higher in local search results and increase visibility in Google’s Local Pack.
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Cristobal Varela

Phoenix SEO Consultant

Cristobal Varela is an expert organic SEO consultant who turns underperforming websites into top-ranking, traffic-driving powerhouses. With 17+ years of proven success, he delivers the results of a full team—faster, smarter, and with unmatched precision.
Throughout his career, Cristobal has led SEO strategies for major brands, news outlets, and multinational companies, achieving exponential organic growth and technical excellence. His deep expertise spans technical SEO, content optimization, and international search strategies, all backed by a track record of transforming complex websites into high-performing, revenue-generating assets.

Serving Phoenix, Arizona & Beyond

Based in Mesa, AZ, we proudly help businesses throughout Phoenix, Chandler, Gilbert, Glendale, Scottsdale, Tempe, Peoria, and across the state—delivering SEO strategies that work no matter where your customers are searching from.