Entrepreneur · Growth Strategist · Author
I combine business strategy, search expertise, and technology to turn ideas into businesses and everyday challenges into better solutions.
From technical search challenges to managing creative operations and developing software, my work has always centered on building systems that help businesses grow.
Featured Business
Through Link Socially, I bring together SEO, digital strategy, and business development to help organizations strengthen visibility, attract customers, and grow more deliberately.
Link Socially is an SEO agency in Phoenix built for home builders. Its work covers search strategy, technical and local SEO, and visibility in AI search. This site tells my story; for services and case studies, go to the source.
Where it started
Photography is where I learned to run a business. At IAZ Photo Studio the work was never only the pictures. It was customer service, pricing, staffing, workflows, production and fulfillment, decided one event at a time.
My role has moved from lead photographer toward operations and leadership. Much of what I build today started as a problem inside the studio.
Visit IAZ Photo StudioVentures and platforms
Some of the best product ideas come from the day-to-day challenges of running a business. These ventures reflect that approach: identify a problem, design a better process, and build something useful.
Contract software Available
Event technology Available
Audio platform
An audiobook library and player, with chapters, saved progress, bookmarks and notes.
Visit MyAudiumSEO software In development
An SEO tool for business owners and marketers that guides the optimization of one page at a time.
Visit DervianAuthor
Published
The SEO Trilogy, Book I
The Hidden Reason Companies Fail
A book for the leaders who fund, hire for and judge search work. It argues that SEO fails when it is managed as a tactic, and works when leadership treats it as a growth strategy.
About the bookWorking titleManuscript in progress
A personal and entrepreneurial story from my years in photography, and what they taught me about running a business. It is still being written.
Insights
Notes from the work itself: what I test, what I build and what holds up. Articles will appear as they are published.
Go to InsightsSpeaking
Speaking is a growing part of how I share this work. These are the territories I am developing talks in. Final topics will follow.
About
Architecture taught me to see structure. Information technology taught me how the parts connect. Photography taught me to deliver for a client when there is no second take.
That mix is why my work sits between strategy and execution. I would rather design a better process, test it inside a real business and write down what I learned than talk about growth in the abstract.
Studied Architecture at Universidad de Sonora and Information Technology at Western International University.
Read my storyContact
Strategic partnerships, business development, interviews, ideas, and speaking or workshops.
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