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Gilbert, Arizona, United States
Technical SEO refers to optimizing the backend of your website to help search engines crawl and index it more efficiently. It goes beyond content and keywords, focusing on the technical infrastructure that impacts your website's performance. A well-executed technical SEO strategy improves your site's speed, mobile responsiveness, crawlability, and security—all of which contribute to better rankings.
We offer a wide range of Technical SEO services, tailored to meet the needs of both local businesses and larger enterprises. Here’s what we cover:
Ensuring your website is crawlable and indexable is essential for improving visibility:
We review and optimize your robots.txt file to guide search engines toward the pages that matter most, while blocking private or irrelevant content.
Our team creates optimized XML sitemaps, submitting them to Google Search Console and Bing Webmaster Tools to ensure that all important pages are indexed.
By streamlining your website structure, we ensure that search engines use their crawl budget efficiently, focusing on valuable content rather than unnecessary pages.
Your website’s architecture directly impacts how search engines understand and rank your content:
We ensure your URLs are concise, descriptive, and organized into logical categories that align with SEO best practices.
We optimize your internal linking structure to improve site navigation for both users and search engines, ensuring page authority is distributed effectively.
By Using canonical tags, we prevent duplicate content issues and help search engines identify the primary version of each page.
With Google’s mobile-first indexing, having a mobile-friendly website is critical:
We optimize your website for mobile devices, ensuring a responsive design that adapts seamlessly to various screen sizes.
We focus on key metrics like First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) to improve mobile performance.
For businesses that rely on fast load times, we implement Accelerated Mobile Pages (AMP) to deliver faster, more lightweight mobile pages.
Site speed is a crucial ranking factor, and we’re here to help you optimize it:
We implement techniques like caching, image compression, and minifying CSS/JavaScript to ensure your pages load faster.
Our focus on improving Google's Core Web Vitals ensures better performance in terms of LCP, FID, and CLS, leading to a smoother user experience.
We set up CDNs to distribute your content globally, reducing load times for users no matter where they are located.
Website security is now a significant ranking factor, and we make sure your site is safe:
We ensure that your website is secure with HTTPS by implementing valid SSL certificates, which search engines prioritize.
Regularly reviewing your website for potential vulnerabilities ensures that your site is protected against malware, spam injections, and unauthorized content changes.
We identify and fix any instances where non-secure content is mixed with secure pages, ensuring full HTTPS compliance.
Enhance your website's search results with structured data:
We implement structured data, including schema.org, to enable rich snippets in search results, like reviews, product information, and breadcrumbs.
For local businesses, we apply local business schema to improve visibility in local search results.
For e-commerce websites, we implement product schema to display pricing, availability, and ratings directly in search results.
Avoiding duplicate content is essential for maintaining SEO health:
We use canonical tags to signal the preferred version of your content to search engines, avoiding duplicate content penalties.
Our team implements 301 redirects to consolidate outdated or duplicate content, preserving your SEO value.
We manage URL parameters to prevent issues caused by tracking or sorting parameters that could result in duplicate pages.
Google’s Core Web Vitals are essential for ranking:
We optimize the load time of the largest elements on your page, improving the overall user experience.
By reducing JavaScript execution time, we enhance site responsiveness, particularly for mobile users.
We minimize unexpected layout shifts by preloading key assets and optimizing image sizes.
If your business has a global reach, we optimize for international search engines:
We implement hreflang tags to help search engines serve the correct language and regional version of your pages.
We structure your URLs for international SEO, whether you use subdirectories or subdomains.
We use Google Search Console to target specific countries, ensuring your content reaches the right audience.
Your website’s performance is influenced by its server and hosting environment:
We optimize server settings to reduce Time to First Byte (TTFB), improving response times.
Whether upgrading to dedicated servers or switching to cloud hosting, we help optimize your hosting environment for faster load times and better uptime.
Implementing GZIP compression reduces file sizes, speeding up your website’s load time.
Fixing crawl errors is key to maintaining search engine accessibility:
We monitor and fix server-side errors that can block search engines from accessing your content.
We regularly check for broken pages and implement 301 redirects to relevant content, preventing 404 errors from hurting your rankings.
By identifying and resolving redirect chains and loops, we streamline the crawl process for search engines.
Tracking performance and resolving errors is critical to ongoing SEO success:
We configure Google Search Console and Bing Webmaster Tools to track your site's performance and fix indexing issues.
Regular monitoring of crawl error reports allows us to address any issues that arise, ensuring your site remains optimized for search engines.
We resolve index coverage issues, ensuring that the right pages are being indexed.
Proper canonicalization and parameter management prevent duplicate content:
We make sure your canonical tags are set up correctly, consolidating multiple versions of the same content.
Through Google Search Console, we manage dynamic parameters to prevent search engines from indexing duplicate content.
Resolving site errors keeps your SEO health in check:
We address broken links by restoring pages or redirecting users to relevant content.
Soft 404s can confuse search engines. We fix these errors by identifying and addressing pages that offer no content but return a 200 status.
We find and address orphaned pages to ensure they’re properly linked and discoverable by search engines.
Regular monitoring is key to ongoing SEO success:
We perform regular technical SEO audits to identify and fix issues before they impact your rankings.
Using tools like Google Lighthouse, PageSpeed Insights, and GTMetrix, we continuously monitor your site’s performance.
Analyzing server logs helps us understand how search engines are crawling your site and detect potential issues.
At Cristobal Varela SEO Agency, we specialize in helping businesses improve their technical SEO to enhance site performance, crawlability, and overall user experience. Whether you're looking for a technical SEO company to handle all your backend optimization or need technical SEO services for local businesses, our team delivers the expertise needed to succeed.
Ready to improve your website’s performance and rankings? Contact us today for a free consultation and learn how our tailored technical SEO services can transform your website into a high-performing, search engine-friendly platform.