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Ecommerce SEO Agency

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Ecommerce SEO Agency

In the competitive world of e-commerce, search engine visibility is crucial to driving traffic and increasing sales. At Cristobal Varela SEO Agency, we specialize in providing tailored Ecommerce SEO services designed to improve your site’s rankings, attract more customers, and increase conversions. As an expert ecommerce SEO company, we understand the nuances of optimizing online stores for search engines, and we’re here to help your business succeed. 

Driving Real Business Growth

Proven Results with eCommerce SEO

At Cristoval Valera SEO Agency, we understand that hiring managers and companies are looking for one thing: results. That's why we focus on delivering measurable outcomes that go beyond just traffic. Our strategic approach to eCommerce SEO consistently drives higher visibility, conversions, and business growth. Here’s how we’ve made a difference for InvitationsAZ & Printing: 

Impressive Traffic and Conversion Increases 

  • Grew organic impressions by 256K per month, achieving a 12.3% click-through rate (CTR) and generating 31,488 additional clicks for an eCommerce client in one month. 
  • Fine-tuned URL structures and implemented schema markup for products, leading to a 34% increase in sales conversions

Technical SEO Enhanced Performance  

  • Reduced image sizes from 2MB to 100KB for 6000 product images, resulting in 11.4 GB of storage savings and faster load times. 
  • Cleaned up 404 and 500 error pages, ensuring seamless navigation and directing users to updated pages, boosting the overall user experience. 

Comprehensive Keyword Strategy and On-Page Optimization  

  • Expanded keyword database with 412 new transactional and commercial intent search terms, focusing on low keyword difficulty, which led to higher rankings and more qualified traffic. 
  • Improved keyword cannibalization health for 516 keywords, reducing cannibalization from 65% to 8%, resulting in better search engine performance. 

Optimized User Experience for Higher Engagement  

  • Reduced bounce rate from 42% to 18% through optimized H-tags and strategic keyword implementation, ensuring that visitors were more likely to find, stay, and convert. 
  • Increased average time on site from 37 seconds to 4 minutes by attracting visitors with higher purchase intent through enhanced content and improved UX/UI website layout design. 

Image Search Domination with Structured Data  

  • Captured 80% market share in Google Image Search by optimizing EXIF/IPTC metadata and structured data for 6000 images, increasing product discoverability in visual search results.  

Enhanced Social Media Reach and Engagement  

  • By integrating Open Graph structured data, we optimized the website for seamless social media sharing. Previously, users had to send both a link and an image to display invitations properly on platforms like Facebook Messenger. Now, invitation images automatically appear with shared links, making the process smoother and more engaging, which significantly improved content reach and user interaction. 

1. Keyword Research for E-Commerce

Finding the right keywords is crucial for driving traffic and sales:

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Cristobal%20Varela

Product-Specific Keywords:

We identify keywords directly related to the products you sell (e.g., “buy running shoes” or “best gaming laptops”).

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Category Keywords:

We target broader category-level keywords to capture users who are browsing (e.g., “men’s athletic shoes” or “laptops under $500”).

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Long-Tail Keywords:

We focus on long-tail keywords that have lower competition but higher conversion intent (e.g., “best waterproof running shoes for trail”).

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Transactional Keywords:

We prioritize keywords with high purchase intent, such as those including “buy,” “discount,” or “deals.”

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Brand vs. Non-Brand Keywords:

We analyze the search volume for brand-specific and non-branded queries, optimizing for both to capture a wider audience.

Importance of Ecommerce SEO Services

Why Ecommerce SEO Matters?

Ecommerce SEO involves optimizing your online store to ensure your products are easily found by potential customers on search engines like Google. Whether you're selling a few products or running a large e-commerce platform, proper SEO can significantly increase your visibility, drive organic traffic, and boost your sales. Our Ecommerce SEO experts develop data-driven strategies that align with your business goals, helping you rank higher and sell more.

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Person holding a tablet with holographic icons for email, analytics, and web search, representing an ecommerce SEO agency.
Comprehensive Ecommerce SEO Services

Our Ecommerce SEO Services

We offer a comprehensive suite of SEO services for eCommerce, covering everything from keyword research to technical SEO optimization. Here’s how we help:

1. Keyword Research for E-Commerce

Finding the right keywords is crucial for driving traffic and sales:

Cristobal%20Varela
Cristobal%20Varela

Product-Specific Keywords:

We identify keywords directly related to the products you sell (e.g., “buy running shoes” or “best gaming laptops”).

Cristobal%20Varela

Category Keywords:

We target broader category-level keywords to capture users who are browsing (e.g., “men’s athletic shoes” or “laptops under $500”).

Cristobal%20Varela

Long-Tail Keywords:

We focus on long-tail keywords that have lower competition but higher conversion intent (e.g., “best waterproof running shoes for trail”).

Cristobal%20Varela

Transactional Keywords:

We prioritize keywords with high purchase intent, such as those including “buy,” “discount,” or “deals.”

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Brand vs. Non-Brand Keywords:

We analyze the search volume for brand-specific and non-branded queries, optimizing for both to capture a wider audience.

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Unique Product Descriptions:

We write unique, SEO-optimized product descriptions that incorporate keywords naturally while highlighting features and benefits.

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Image Optimization:

All product images are optimized for speed, with descriptive alt text that includes keywords. We use high-quality images to improve user experience.

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Structured Data (Product Schema):

Implementing product schema markup enhances product listings with rich snippets like price, availability, and reviews.

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User-Generated Content (Reviews):

We encourage and optimize customer reviews to boost rankings by providing fresh, relevant content.

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Canonical Tags:

We use canonical tags to manage product variations and prevent duplicate content issues.

2. Product Page Optimization

Optimizing individual product pages ensures better rankings and higher conversions:

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3. Guest Posting

Publishing guest posts on authoritative websites helps build links and visibility:

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Targeting Relevant Websites:

We identify authoritative sites in your niche and reach out with guest post pitches, securing backlinks in exchange for high-quality content.

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Writing High-Quality Guest Posts:

Our team crafts content that provides real value, improving approval rates and building lasting relationships with site owners.

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Anchor Text Optimization:

We use natural, keyword-rich anchor text to enhance the SEO value of your backlinks without risking over-optimization penalties.

4. Outreach and Relationship Building

Outreach is essential to securing backlinks:

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Manual Outreach:

We contact relevant website owners, bloggers, and influencers to build relationships and secure links.

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Personalized Outreach Emails:

Our outreach emails are tailored and compelling, explaining why linking to your content benefits their audience.

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Follow-Up & Relationship Building:

We maintain contact with site owners to build long-term relationships, ensuring future collaboration opportunities.

5. Broken Link Building

A smart way to earn links is by replacing broken links on other websites with your content:

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Identifying Broken Links:

Using tools like Ahrefs and Check My Links, we find broken links on high-authority sites in your industry.

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Offering Replacement Content:

We suggest your content as a replacement for broken links, providing a solution that benefits both parties.

6. Skyscraper Technique

Creating better content than your competitors helps attract more backlinks:

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Finding Popular Content:

We identify content in your niche that has garnered a lot of backlinks.

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Creating Better Content:

We produce more comprehensive, higher-quality content to outrank and out-link the original piece.

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Outreach to Link Sources:

We contact sites linking to the original content and encourage them to link to your improved version instead.

7. Local Link Building (for Local SEO)

For businesses focused on local markets, local link building boosts visibility:

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Local Business Directories:

We submit your website to high-quality local directories to increase local search visibility.

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Local Partnerships:

Partnering with local businesses or charities provides opportunities for mutual backlinks.

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Local Press Coverage:

We help you secure local press coverage, generating backlinks from news outlets and publications.

8. Unlinked Brand Mentions

Turn brand mentions into backlinks:

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Finding Unlinked Mentions:

We use tools like Google Alerts and Ahrefs to find websites that mention your brand but don’t link to you.

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Requesting Links:

We reach out to these sites and request that they turn the brand mention into a clickable link, enhancing your backlink profile.

9. Building Resource Pages

Resource pages are valuable assets that naturally attract backlinks:

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Creating a Resource Hub:

We create a comprehensive resource page on your site that provides useful tools and information relevant to your industry.

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Reaching Out for Inclusions:

We contact other sites and suggest your resource page for inclusion in their own lists or resource sections.

10. HARO (Help a Reporter Out)

Build backlinks from high-authority news sources by contributing expert opinions:

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Responding to Journalists' Queries:

We monitor HARO (Help a Reporter Out) for relevant journalist queries and respond with expert insights, often earning backlinks from reputable media outlets.

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Positioning as an Expert:

Establishing you or your brand as an industry expert enhances credibility and leads to more backlinks from high-authority publications.

11. Press and Public Relations

Leveraging PR for backlinks:

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Press Releases:

We write and distribute press releases that generate backlinks from news outlets and industry publications.

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Forum and Community Engagement:

Participating in niche forums, Q&A platforms, and online communities allows for subtle link building that drives traffic and builds authority.

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Brand Mentions in News:

Our PR strategies help generate media coverage that includes backlinks to your website.

Top Ecommerce SEO Agency Expertise

Why Choose Cristobal Varela for Ecommerce SEO Services?

At Cristobal Varela SEO Agency, we are experts in e-commerce SEO. Our ecommerce SEO services are designed to increase your store’s visibility, attract more customers, and boost your online sales. With a data-driven approach and a commitment to delivering results, we help businesses of all sizes achieve their SEO goals and thrive in the competitive e-commerce market.

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Get Started with Ecommerce SEO Services Today

Ready to grow your online store with expert Ecommerce SEO services? Contact Cristobal Varela SEO Agency today for a free consultation and learn how our ecommerce SEO experts can help your business succeed.

eCommerce SEO is the practice of optimizing an online store to improve its visibility in search engine results. It works by focusing on keyword optimization, product page optimization, and improving site structure to make it easier for search engines to crawl and index your website. The goal is to drive more organic traffic to product and category pages, increasing visibility for relevant searches.
SEO improves your online store’s sales by attracting more qualified traffic to your website. When your store ranks higher for relevant search terms, more potential customers can find your products. By optimizing for keywords related to purchase intent, improving user experience, and building trust through high-quality content, SEO helps convert visitors into buyers.
An effective eCommerce SEO strategy includes:
  • Keyword research to target high-converting keywords.
  • Product page optimization with descriptive titles, rich descriptions, and clear meta tags.
  • Site structure optimization for easier navigation and improved crawlability.
  • Mobile optimization for user experience on smartphones.
  • Internal linking to boost product and category page authority.
  • User-generated content (like reviews) to build trust and improve rankings.
  • Technical SEO aspects like site speed and security (SSL certificates).
Results from eCommerce SEO can typically be seen within 3 to 6 months, though it varies based on factors like the competition in your niche, the size of your website, and the effectiveness of your SEO efforts. It’s an ongoing process, with more significant improvements occurring over time as optimizations are implemented.
The ideal structure for a product page for eCommerce SEO should be organized to ensure both user experience and search engine optimization. Here’s the recommended structure:
  • URL/Slug
  • Meta Description
  • Breadcrumb Navigation
  • Product Title (H1)
  • Great Product Imagary
  • Product SKU
  • Product Price
  • Product Description
  • Product Specifications
  • Reviews and Ratings
  • Call-to-Action (CTA)
  • Related Products / Cross-Selling
  • FAQ Section (Optional)
  • Social Sharing Buttons
  • Shipping Information
  • Product Schema Markup