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Ecommerce SEO Agency

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Cristobal%20Varela

Ecommerce SEO Agency

In the competitive world of e-commerce, search engine visibility is crucial to driving traffic and increasing sales. At Cristobal Varela SEO Agency, we specialize in providing tailored Ecommerce SEO services designed to improve your site’s rankings, attract more customers, and increase conversions. As an expert ecommerce SEO company, we understand the nuances of optimizing online stores for search engines, and we’re here to help your business succeed. 

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Importance of Ecommerce SEO Services

Why Ecommerce SEO Matters?

The competition online is intense. If your products don’t show up when people are searching, you’re losing sales

With the right ecommerce SEO strategy, you can:
- Reach customers at the exact moment they’re ready to buy
- Get consistent organic traffic without relying only on ads
- Improve your product visibility across search engines
- Build long-term revenue growth

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Driving Real Business Growth

Proven Results with eCommerce SEO

At Cristoval Valera SEO Agency, we understand that hiring managers and companies are looking for one thing: results. That's why we focus on delivering measurable outcomes that go beyond just traffic. Our strategic approach to eCommerce SEO consistently drives higher visibility, conversions, and business growth. Here’s how we’ve made a difference for InvitationsAZ & Printing: 

Impressive Traffic and Conversion Increases 

  • Grew organic impressions by 256K per month, achieving a 12.3% click-through rate (CTR) and generating 31,488 additional clicks for an eCommerce client in one month. 
  • Fine-tuned URL structures and implemented schema markup for products, leading to a 34% increase in sales conversions. 

Technical SEO Enhanced Performance  

  • Reduced image sizes from 2MB to 100KB for 6000 product images, resulting in 11.4 GB of storage savings and faster load times. 
  • Cleaned up 404 and 500 error pages, ensuring seamless navigation and directing users to updated pages, boosting the overall user experience. 

Comprehensive Keyword Strategy and On-Page Optimization  

  • Expanded keyword database with 412 new transactional and commercial intent search terms, focusing on low keyword difficulty, which led to higher rankings and more qualified traffic. 
  • Improved keyword cannibalization health for 516 keywords, reducing cannibalization from 65% to 8%, resulting in better search engine performance. 

Optimized User Experience for Higher Engagement  

  • Reduced bounce rate from 42% to 18% through optimized H-tags and strategic keyword implementation, ensuring that visitors were more likely to find, stay, and convert. 
  • Increased average time on site from 37 seconds to 4 minutes by attracting visitors with higher purchase intent through enhanced content and improved UX/UI website layout design. 

Image Search Domination with Structured Data  

  • Captured 80% market share in Google Image Search by optimizing EXIF/IPTC metadata and structured data for 6000 images, increasing product discoverability in visual search results.  

Enhanced Social Media Reach and Engagement  

  • By integrating Open Graph structured data, we optimized the website for seamless social media sharing. Previously, users had to send both a link and an image to display invitations properly on platforms like Facebook Messenger. Now, invitation images automatically appear with shared links, making the process smoother and more engaging, which significantly improved content reach and user interaction. 

“As an organic SEO consultant, I bring the expertise of a full team with the focus and dedication of one person — driving growth that lasts.” – Cristobal Varela

Person holding a tablet with holographic icons for email, analytics, and web search, representing an ecommerce SEO agency.
Comprehensive Ecommerce SEO Services

Our Ecommerce SEO Services

We offer a comprehensive suite of SEO services for eCommerce, covering everything from keyword research to technical SEO optimization. Here’s how we help:

1. Keyword Research for E-Commerce

Finding the right keywords is crucial for driving traffic and sales:

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Product-Specific Keywords:

We identify keywords directly related to the products you sell (e.g., “buy running shoes” or “best gaming laptops”).

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Category Keywords:

We target broader category-level keywords to capture users who are browsing (e.g., “men’s athletic shoes” or “laptops under $500”).

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Long-Tail Keywords:

We focus on long-tail keywords that have lower competition but higher conversion intent (e.g., “best waterproof running shoes for trail”).

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Transactional Keywords:

We prioritize keywords with high purchase intent, such as those including “buy,” “discount,” or “deals.”

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Brand vs. Non-Brand Keywords:

We analyze the search volume for brand-specific and non-branded queries, optimizing for both to capture a wider audience.

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Unique Product Descriptions:

We write unique, SEO-optimized product descriptions that incorporate keywords naturally while highlighting features and benefits.

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Image Optimization:

All product images are optimized for speed, with descriptive alt text that includes keywords. We use high-quality images to improve user experience.

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Structured Data (Product Schema):

Implementing product schema markup enhances product listings with rich snippets like price, availability, and reviews.

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User-Generated Content (Reviews):

We encourage and optimize customer reviews to boost rankings by providing fresh, relevant content.

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Canonical Tags:

We use canonical tags to manage product variations and prevent duplicate content issues.

2. Product Page Optimization

Optimizing individual product pages ensures better rankings and higher conversions:

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3. Category Page Optimization

Category pages are often the highest-traffic entry points. We improve them with:

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Compelling titles and meta descriptions

Clear, keyword-focused copy that captures clicks.

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Clean handling of filters and faceted navigation

Prevent duplicate URLs caused by faceted search filters.

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Internal linking between related categories and products

Strategic links between related products and categories to guide both shoppers and search engines.

4. Conversion-Focused SEO

SEO must lead to sales, not just visits. We align your content with conversion strategies.

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Strong calls to action

Clear, persuasive buttons and messages that push shoppers to buy.

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Reduced bounce rates

Layouts and copy designed to keep visitors browsing instead of leaving.

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Lower abandoned carts

Optimized checkout flows that minimize drop-off and recover lost revenue.

Start Growing My Organic Traffic

Work with Cristobal Varela, an expert organic SEO consultant who delivers the results of a full in-house team to grow your traffic and rankings.

Make Appointment
480-790-9091

5. Technical SEO for Ecommerce

Even the best products won’t sell if your site is slow or hard to crawl. We solve these technical issues.

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Site speed optimization

Faster load times that keep users engaged and meet Google’s Core Web Vitals.

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Mobile-friendly design

A responsive experience for the majority of shoppers who buy from their phones.

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Crawlability and indexing

A site structure that ensures all your important pages are visible to search engines.

6. Ecommerce Content Marketing

Content drives discovery and helps customers make purchase decisions.

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Buying guides and blogs

Educational content that captures search traffic and guides buyers.

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Product comparison pages

“X vs Y” articles that help undecided shoppers choose your products.

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Seasonal campaigns

Targeted content for sales periods like Black Friday or holiday shopping.

7. Analytics and Reporting

We don’t just implement SEO — we measure the impact on your sales.

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ROI tracking

Direct insight into how SEO contributes to revenue growth.

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Keyword ranking reports

Monitor your progress on important search terms.

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Sales performance analysis

Clear reporting that shows how optimization leads to conversions.

Top Ecommerce SEO Agency Expertise

Why Choose Cristobal Varela for Ecommerce SEO Services?

We combine ecommerce knowledge with proven SEO expertise to deliver real business results. Unlike generic agencies, we build strategies tailored to your products, your customers, and your sales goals.

With us you get:

  • Hands-on experience in ecommerce SEO and technical optimization

  • Custom strategies built for your store, not a one-size-fits-all template

  • SEO integrated with conversion optimization for maximum revenue impact

  • Transparent communication and reporting so you always know what’s working

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Start Growing My Organic Traffic

Work with Cristobal Varela, an expert organic SEO consultant who delivers the results of a full in-house team to grow your traffic and rankings.

Make Appointment
480-790-9091

Get Started with Ecommerce SEO Services Today

Every day without an optimized ecommerce site means missed sales. Don’t let competitors capture customers who should be yours. Start today with a custom Ecommerce SEO strategy that grows your traffic, boosts your visibility, and drives more sales.

Contact Agency
eCommerce SEO is the practice of optimizing an online store to improve its visibility in search engine results. It works by focusing on keyword optimization, product page optimization, and improving site structure to make it easier for search engines to crawl and index your website. The goal is to drive more organic traffic to product and category pages, increasing visibility for relevant searches.
SEO improves your online store’s sales by attracting more qualified traffic to your website. When your store ranks higher for relevant search terms, more potential customers can find your products. By optimizing for keywords related to purchase intent, improving user experience, and building trust through high-quality content, SEO helps convert visitors into buyers.
An effective eCommerce SEO strategy includes:
  • Keyword research to target high-converting keywords.
  • Product page optimization with descriptive titles, rich descriptions, and clear meta tags.
  • Site structure optimization for easier navigation and improved crawlability.
  • Mobile optimization for user experience on smartphones.
  • Internal linking to boost product and category page authority.
  • User-generated content (like reviews) to build trust and improve rankings.
  • Technical SEO aspects like site speed and security (SSL certificates).
Results from eCommerce SEO can typically be seen within 3 to 6 months, though it varies based on factors like the competition in your niche, the size of your website, and the effectiveness of your SEO efforts. It’s an ongoing process, with more significant improvements occurring over time as optimizations are implemented.
The ideal structure for a product page for eCommerce SEO should be organized to ensure both user experience and search engine optimization. Here’s the recommended structure:
  • URL/Slug
  • Meta Description
  • Breadcrumb Navigation
  • Product Title (H1)
  • Great Product Imagary
  • Product SKU
  • Product Price
  • Product Description
  • Product Specifications
  • Reviews and Ratings
  • Call-to-Action (CTA)
  • Related Products / Cross-Selling
  • FAQ Section (Optional)
  • Social Sharing Buttons
  • Shipping Information
  • Product Schema Markup
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Cristobal Varela

Phoenix SEO Consultant

Cristobal Varela is an expert organic SEO consultant who turns underperforming websites into top-ranking, traffic-driving powerhouses. With 17+ years of proven success, he delivers the results of a full team—faster, smarter, and with unmatched precision.
Throughout his career, Cristobal has led SEO strategies for major brands, news outlets, and multinational companies, achieving exponential organic growth and technical excellence. His deep expertise spans technical SEO, content optimization, and international search strategies, all backed by a track record of transforming complex websites into high-performing, revenue-generating assets.

Serving Phoenix, Arizona & Beyond

Based in Mesa, AZ, we proudly help businesses throughout Phoenix, Chandler, Gilbert, Glendale, Scottsdale, Tempe, Peoria, and across the state—delivering SEO strategies that work no matter where your customers are searching from.