Subtotal $0.00
Mesa, Arizona, United States
I’m Cristobal Varela, a seasoned SEO consultant with over 20 years of proven experience in SEO and digital marketing. Throughout my career, I’ve helped businesses across diverse industries achieve measurable growth, improve search engine rankings, and enhance online visibility. From my early days in web design to becoming a recognized SEO strategist, my passion has always been to craft data-driven strategies that deliver long-term results.
I began my career in 1998 by founding Web Design Latino, supporting Hispanic business owners in building a strong online presence. This is where I discovered the critical role of SEO in driving digital success. Over time, I transitioned from web design to full-scale SEO strategy, working with industry leaders like UPS and FedEx, where I learned firsthand how powerful SEO can be in generating business growth.
One of my most notable achievements was in 2002, when I helped Van Hees Stone Works rank #1 on Google for "granite countertops," maintaining that position for eight years. This success solidified my commitment to SEO and deepened my expertise in organic search optimization.
From 2011 to 2020, as SEO Consultant at Trotec Solutions, I implemented SEO strategies that increased organic traffic by 58%, ensuring full indexability and an enhanced user experience. My work consistently improved search rankings and contributed to the company’s long-term growth.
I continued to hone my SEO expertise at Us Against Alzheimer’s and Moderna Therapeutics, where I led technical SEO projects and content optimization efforts in the medical and pharma industries, addressing critical performance issues and developing SEO roadmaps that improved rankings, site performance, and overall visibility. At Moderna Therapeutics, I improved Core Web Vitals scores and managed 43 pharmaceutical websites internationally, solidifying my role as a leader in enterprise-level SEO.
As a Senior SEO Strategist Consultant at Bonneville International, I increased SEO health scores from 60% to 92% for 9 websites with over 700K per site and grown organic impressions from 400,000 to over 20 million. I also developed custom Schema markup solutions and trained editorial teams to optimize content for search engines using AI (Artificial Intelligence) SEO strategies.
Through each role, I’ve demonstrated a relentless focus on innovation, continuous learning, and delivering high-impact SEO results. My expertise in Technical SEO, On-Page SEO, Content Strategy, and Off-Page SEO makes me a valuable partner for businesses seeking to improve their digital visibility and drive organic growth.
Your business’s success depends on being found online. With my SEO expertise and proven results, I’ll help you boost rankings, improve performance, and create a sustainable growth strategy. Contact me for a free consultation and start building your online success today.
At Cristobal Varela SEO Consulting, our mission extends beyond offering expert SEO services to businesses. We are passionate about giving back to the community by creating opportunities for the next generation. As part of our long-term vision, we are committed to establishing a non-profit SEO academy. This academy will provide free, hands-on training in Search Engine Optimization and digital marketing to underprivileged teenagers and young adults who may not have access to formal education or career opportunities. Our goal is to empower them with valuable, in-demand skills to secure jobs in the digital marketing field or start their own businesses.
Founder & CEO
Senior SEO Manager
Content Writer
Video Editor
Web Designer
Web Developer
Graphic Designer Lead
Graphic Designer
I ensure websites are optimized for search engines and users, covering site architecture, fast loading speed, SSL security, hreflang implementation, canonical tags, sitemap strategies, and advanced indexing control.
I craft keyword-rich metadata, optimize headings, improve internal linking, and create high-relevancy content that boosts rankings and conversions.
I build high-quality backlinks, strengthen domain authority, and monitor link health to ensure sustainable SEO performance.
I design custom SEO strategies aligned with your business goals, leveraging data and analytics to adjust tactics in real time for optimal results.
At Cristobal Varela SEO Consulting, we believe every client is unique. We combine personalized strategies with a data-driven methodology to achieve both quick wins and lasting impact. Example: For InvitationsAZ, I prioritized image optimization, capturing 80% of the niche market via image search alone. For Moderna Therapeutics, I restored visibility for 7 international websites by resolving a noindex tag issue.
We stay ahead of the curve by continuously updating our strategies based on the latest SEO trends and algorithm changes. Our commitment to SEO best practices ensures that clients' websites always meet the highest standards. For example, while working with UsAgainst Alzheimer's, we discovered that a page not related to the main topic was outranking the relevant one. After analyzing internal links and on-page elements, we adjusted the strategy by updating anchor text and refining the main topic page’s content. This holistic approach to SEO ensures that both client concerns and top-priority SEO issues are addressed. By listening to our clients and balancing their immediate needs with strategic SEO goals, we ensure that nothing is left behind while still focusing on high-priority SEO optimizations that drive long-term success.
I developed an AI application that streamlined the creation of on-page elements for news articles. This innovation reduced the time required to optimize the Page Title, Meta Description, and H1 headline from 10 minutes to just 15 seconds per article, saving 9.45 minutes per article. The result was a significant boost in organic visibility and click-through rates, while ensuring high-quality optimization across the board.
For a client with over 6,000 images, I created an automated process that reduced the image optimization time from 3 minutes per image to just 4 seconds, resulting in massive time savings of 293 hours and improved overall site performance.
We needed to create 767 templates for inserting EXIF and IPTC metadata into images. Manually, this process took 15 minutes per template, but through automation, we reduced it to just 3 seconds per template. Using tools like Excel, Word, Adobe Acrobat Reader, and Adobe Bridge, we streamlined the entire process, saving 191 hours and ensuring accuracy.
At Cristobal Varela SEO Consulting, we leverage automation to make our processes not only accurate but also highly efficient. This allows us to deliver exceptional results for our clients, faster and more effectively than ever before.