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Gilbert, Arizona, United States
With over 20 years of experience in SEO and digital marketing, I have a proven track record of driving organic growth and optimizing website performance across various industries. My journey from web design to SEO strategy has been fueled by a passion for improving online visibility and delivering measurable results for my clients.
I started my career in 1998, founding Web Design Latino to help Hispanic business owners succeed online. This experience introduced me to the importance of SEO in building an effective online presence. Over the years, I transitioned from web design to full-scale SEO strategy, working with businesses like UPS and FedEx, where I recognized the critical role of SEO in driving business growth.
One of my most notable achievements was in 2002, when I helped Van Hees Stone Works rank #1 on Google for "granite countertops," maintaining that position for eight years. This success solidified my commitment to SEO and deepened my expertise in organic search optimization.
From 2011 to 2020, as SEO Consultant at Trotec Solutions, I implemented SEO strategies that increased organic traffic by 58%, ensuring full indexability and an enhanced user experience. My work consistently improved search rankings and contributed to the company’s long-term growth.
I continued to hone my SEO expertise at Us Against Alzheimer’s and Moderna Therapeutics, where I led technical SEO projects and content optimization efforts in the medical and pharma industries, addressing critical performance issues and developing SEO roadmaps that improved rankings, site performance, and overall visibility. At Moderna Therapeutics, I improved Core Web Vitals scores and managed 43 pharmaceutical websites internationally, solidifying my role as a leader in enterprise-level SEO.
As a Senior SEO Strategist Consultant at Bonneville International, I increased SEO health scores from 60% to 92% for 9 websites with over 700K per site and grown organic impressions from 400,000 to over 20 million. I also developed custom Schema markup solutions and trained editorial teams to optimize content for search engines using AI (Artificial Intelligence) SEO strategies.
Through each role, I’ve demonstrated a relentless focus on innovation, continuous learning, and delivering high-impact SEO results. My expertise in Technical SEO, On-Page SEO, Content Strategy, and Off-Page SEO makes me a valuable partner for businesses seeking to improve their digital visibility and drive organic growth.
Your business’s success depends on being found online. With my SEO expertise and proven results, I’ll help you boost rankings, improve performance, and create a sustainable growth strategy. Contact me for a free consultation and start building your online success today.
At Cristobal Varela SEO Consulting, our mission extends beyond offering expert SEO services to businesses. We are passionate about giving back to the community by creating opportunities for the next generation. As part of our long-term vision, we are committed to establishing a non-profit SEO academy. This academy will provide free, hands-on training in Search Engine Optimization and digital marketing to underprivileged teenagers and young adults who may not have access to formal education or career opportunities. Our goal is to empower them with valuable, in-demand skills to secure jobs in the digital marketing field or start their own businesses.
At Cristobal Varela SEO Consulting, our team is made up of experts who are not only skilled in their respective fields but have been personally trained by me in all aspects of Technical SEO, On-Page SEO, and Off-Page SEO. We’ve built a diverse team where each member brings SEO expertise to their role:
Founder & CEO
Content Writer
Video Editor
SEO Analyst
Senior SEO Manager
Web Designer
Web Developer
Graphic Designer Lead
Graphic Designer
Cristobal’s technical expertise includes HSTS enablement, character encoding, and UTF-8 encoding to prevent display errors and enhance user experience. They specialize in language defining and hreflang implementation, ensuring multilingual websites reach the correct audience. Cristobal uses canonical tags to avoid duplicate content, strategically applies sitemaps and robots.txt files for efficient crawling, and leverages X-Robots-Tag HTTP headers, noindex, and nofollow tags to control indexing.
Cristobal specializes in optimizing the on-page elements of a website, such as crafting relevant and keyword-rich metadata, headings, and content. By ensuring that every page is well-structured with proper use of title tags, meta descriptions, and keyword placement, Cristobal enhances the website’s relevancy and visibility in search engine results. Their knowledge of internal linking strategies also strengthens the user’s journey through the website, boosting engagement metrics and conversion rates.
With a focus on off-page SEO, Cristobal works to strengthen a website’s domain authority and trustworthiness through high-quality backlinks and external signals. Leveraging relationships and partnerships, they ensure that only authoritative and relevant backlinks are obtained. Cristobal also monitors and analyzes backlink profiles, disavowing harmful links when necessary to maintain a positive SEO health score.
As an SEO strategist, Cristobal develops comprehensive strategies that align with business objectives, incorporating both short-term and long-term goals. This includes conducting thorough keyword research, analyzing competitive landscapes, and creating tailored SEO plans that drive traffic and conversion. Cristobal’s deep understanding of data and analytics allows them to adjust strategies in real time for continuous improvement and optimal performance.
At Cristobal Varela SEO Consulting, we believe that every client has unique needs, and our SEO methodology is built on a foundation of personalized strategies and a data-driven approach. We prioritize long-term growth over short-term fixes, ensuring that each solution we implement delivers sustained results. A great example is my work with InvitationsAZ and Printing. After conducting an SEO audit, I discovered several critical issues. However, the client’s main concern was their absence in image search results. By prioritizing image optimization, I helped them capture 80% of the market share in their niche through image search alone. This shows how I tailor strategies to address immediate client concerns while keeping the broader SEO picture in mind. My SEO approach also emphasizes quick problem-solving. At Moderna Therapeutics, seven of their international websites had no visibility on search engines. Leveraging my technical expertise, I quickly identified the issue—an overlooked noindex tag—and resolved it, bringing these websites back into search engine results.
We stay ahead of the curve by continuously updating our strategies based on the latest SEO trends and algorithm changes. Our commitment to SEO best practices ensures that clients' websites always meet the highest standards. For example, while working with UsAgainst Alzheimer's, we discovered that a page not related to the main topic was outranking the relevant one. After analyzing internal links and on-page elements, we adjusted the strategy by updating anchor text and refining the main topic page’s content. This holistic approach to SEO ensures that both client concerns and top-priority SEO issues are addressed. By listening to our clients and balancing their immediate needs with strategic SEO goals, we ensure that nothing is left behind while still focusing on high-priority SEO optimizations that drive long-term success.
I developed an AI application that streamlined the creation of on-page elements for news articles. This innovation reduced the time required to optimize the Page Title, Meta Description, and H1 headline from 10 minutes to just 15 seconds per article, saving 9.45 minutes per article. The result was a significant boost in organic visibility and click-through rates, while ensuring high-quality optimization across the board.
For a client with over 6,000 images, I created an automated process that reduced the image optimization time from 3 minutes per image to just 4 seconds, resulting in massive time savings of 293 hours and improved overall site performance.
We needed to create 767 templates for inserting EXIF and IPTC metadata into images. Manually, this process took 15 minutes per template, but through automation, we reduced it to just 3 seconds per template. Using tools like Excel, Word, Adobe Acrobat Reader, and Adobe Bridge, we streamlined the entire process, saving 191 hours and ensuring accuracy.
At Cristobal Varela SEO Consulting, we leverage automation to make our processes not only accurate but also highly efficient. This allows us to deliver exceptional results for our clients, faster and more effectively than ever before.