Priority: High
Level of Effort: Low
Level of Impact: High
About the issue:
A <title> tag is a key on-page SEO element. It appears in browsers and search results and helps both search engines and users understand what your page is about.
If a page is missing a title, or a <title> tag is empty, Google may consider it low quality, therefore you could miss chances to rank high and gain a higher click-through rate.
Why is it important:
The <title> tag is important for on-page SEO, appearing in browsers and search results. A missing or empty tag can harm rankings and click-through rates. Ensure every page has a unique and concise title with relevant keywords to improve visibility.
How to fix the issue:
Create unique, concise, and descriptive title tags for each page, ensuring they include relevant keywords and reflect the content, while keeping them under 60 characters for optimal search engine display. Incorporate your brand name for recognition, adhere to SEO best practices, and regularly update the tags to align with content changes and evolving keyword trends. Monitor the performance through tools and A/B testing to gauge the effectiveness of your titles in attracting more visitors.
Steps to follow:
- Add optimized title tag
- Make sure the title tag is 50-60 characters
- Title tag can be placed in the <html> header
SEO best practices to avoid this issue:
To avoid pages without title tags, it’s best to follow these SEO practices: Ensure that all pages on your website have a unique and descriptive title tag.
Include relevant keywords in your title tag to help search engines understand the content on the page.
Keep your title tag under 70 characters to ensure that it is fully displayed in search engine results pages.
Use a consistent format for your title tags across all pages on your website.
Regularly review and update your title tags as necessary to reflect changes to your website’s content.
By following these best practices, you can ensure that all pages on your website have a title tag and that the title tag accurately reflects the content on the page. This can improve the overall on-page SEO of your website, increase the visibility of your content in search engine results pages, and provide a better user experience for your website visitors.
Similar Internal SEO Resources:
External Documentation or SEO Resources:
https://support.google.com/webmasters/answer/35624
https://www.semrush.com/blog/on-page-seo-basics-meta-descriptions/
Labels:
Missing, Page Title